Westland

Westland Deutschland GmbH – Your Partner for Healthy Growth

Westland Deutschland GmbH is part of the internationally successful Westland Horticulture Ltd., a leading provider of innovative solutions for hobby gardeners and plant enthusiasts. The British parent company was founded in 1990 in Dungannon, Northern Ireland, and today employs around 1,000 people, making it one of the fastest-growing companies in the European gardening market. For more than 30 years, Westland has stood for practical, high-quality, and reliable products that enable healthy plant growth and sustainable gardening success.

Westland entered the German-speaking market in 2014 through the acquisition of the well-established SERAMIS® brand. This trusted brand, which has been one of the most recognized names in indoor plant care for over 35 years, was strategically developed further and successfully integrated into the company structure. To clearly reflect its affiliation with the international Westland Group, the company has operated under the name Westland Deutschland GmbH since January 1, 2020.

Today, Westland Deutschland brings together several strong brands under one roof. In addition to SERAMIS®, the portfolio includes the Westland and Kent & Stowe brands, offering high-quality potting mix, substrates, plant care systems, and premium gardening tools. These products are characterized by innovative technologies, high quality standards, and a consistent focus on the needs of modern plant enthusiasts.

At the heart of the brand portfolio is SERAMIS®, whose unique plant granules have been setting standards in plant care since 1990. Thanks to its exceptional water and nutrient storage capacity and its airy structure, it supports healthy and vigorous plant growth. Complemented by SERAMIS® fertilisers and the SERAMIS® watering indicator, the system offers a convenient and reliable all-in-one solution for plant care. The product range has been continuously expanded and now includes specialized substrates tailored to the specific needs of various plant types, as well as solutions for both indoor and outdoor applications.

With a clear focus on innovation, quality, and ease of use, Westland Deutschland GmbH helps people maintain healthy plants sustainably – from urban indoor spaces to traditional outdoor gardens. As part of an internationally operating group, Westland combines decades of expertise, strong brands, and continuous product development, making it a trusted partner for both retail partners and consumers.