Selecta

Selecta

Selecta one – we love to grow®
The name Selecta stands worldwide for innovative breeding work and outstanding quality in the field of young plants. Since the foundation in 1932, Selecta one has been a reliable supplier and partner in professional horticulture. The breeding activities comprise bedding and balcony plants, houseplants, perennials and cut flowers. Their products provide the basis for a diverse plant and emotional brand world that inspires and adds value across all stages of trade. Some examples for Selectas breeding successes are Petunia NightSky®, Osteospermum 3D Steel Blue, Verbena Drums® and Poinsettia Fantasy Star®. More information: www.selecta-one.com

Emotional marketing campaign: PINK KISSES® 
Turning a plant into a brand? Selecta one has achieved just that with its PINK KISSES® Dianthus. Selecta one communicates directly with end consumers, gardeners, and distributors. By linking its successful Dianthus with the theme of female friendship, Selecta one is able to appeal to consumers' emotions. More information: www.pink-kisses.eu